Low-key to do High-quality Brand
"Low-key people, do not love show, diligent and pragmatic," raised Xunda head Wu Yi, people around often give such a product evaluation. And "less talk, do more" these four words, has also become chairman of Wu Yi's life in the four words Proverbs. Perhaps it is such a character, so that Chairman Wu Yuxi over the years to sink, led the team to a geographical advantage in the kitchen without any advantage of the world can be vertical and horizontal 31 years, and created an industry "legend."
Thousands of years of sea to the sea, the name and the wrong and complicated, and what is tempered he did not forget the original heart, in the silence in the brazen forward?
Hunan is the kitchen of the island, XunDa have to take root here to survive
XunDa brand away from the dispute, to a large extent and is located in Hunan this inland province has a direct relationship. In fact, compared with Zhejiang, Guangdong and other coastal areas of the brand, XunDa in the production of raw materials procurement, service providers, foreign management technology introduction, talent support are more difficult.
However, XunDa has been able to grow in such a harsh industrial environment step by step growth, compared with other brands with unique conditions, especially it is not easy. And these are the founder of XunDa, Wu Yi father Wu Shangkui closely related.
"Hunan University Department of Mechanical Engineering 1968 graduates", "Xiangtan City resigned to the sea first person", "2000 borrowing business", "less than 10 R & D team", "Xiangtan new product research institute", " Burning technology "... ... these keywords, constitute the founder of XunDa Wu Shangkui old business process, which is hard to understand.
But for the second generation of succession Wu Yi, chairman of the board is not the case?
In retrospect today, XunDa founder of this course, XunDa's success actually benefited from a good development environment, its meaning in addition to representing the non-public economy on the important stage of history, the more important is fully clear The necessity and superiority of the transformation of science and technology into productive forces.
But now the times have been turned upside down changes, more enterprises, more products, more information, competition is also intense ... ... in the line of competition continues to deteriorate the situation, as entrepreneurs to think about the new layout. Wu Yi, chairman of the succession since 1999, with time, with the results to tell the world's answer is to focus, concentrate, professional, adhere to the family business, adhere to the market, adhere to the consumer reputation. According to the specific circumstances, eat the mouth of the rice, but also to prepare the next meal.
How is XunDa made today? In a sense, 31 years of concentrate on manufacturing, the evolution of China XunDa, is not a necessary product, with many outstanding private enterprises, it is walking in a unique and universal market-oriented road, its growth The path and speed are still full of personality.
31 years, started in a small research institute of only 5 people, today reached the country's largest gas manufacturing base, the country's largest new energy - rural biogas stove and ancillary products manufacturing base, XunDa gas stove won the Chinese famous brand, China Well-known trademark title ... ... such a path of development, it is difficult to some common economic concepts to be resolved, can not use those broad corporate operating mechanism or a certain economic model to be compared, and this is the most XunDa companies Charm of the place, but also China's non-public economic growth in an effort and exploration.
In a state-owned enterprises dominated by the old industrial city, Xiangtan private enterprises from the beginning of the reform and opening up so far, staged a fire from the stars to the prairie fire of the times drama, its inherent grassland toughness and innovation Of the persistent pursuit, making the future of Xiangtan industrial sky filled with infinite reverie, XunDa has become a Xiangtan private industry in the history of the symbolic significance of the specimen.
Wu Yixi, chairman of the board, said: "XunDa is an early local brand in Hunan, a gold standard, but XunDa never stalled in the gold before the signs, 31 years has been buried in the heart to create, focus on innovation, never exaggerated, presumptuous rendering ads Because the 'industry in the real, the letter is sincere] is the core values of XunDa's corporate culture, XunDa believes in honesty, sincerity, integrity, sincerity, advocacy is endless innovation.
Technology "madman", "madman", the quality is religious worship worship of faith
This is indeed the case, in the XunDa, whether it is the founder of Wu Shangkui or his successor Wu Yi, and even all the XunDa are in a surprisingly consistent strong attitude, dedicated to innovation in the invention. Outside the peers to understand XunDa, XunDa founder Wu Shangkui this will be regarded as the quality of religious worship worship behavior, affectionately called the technology "crazy", "madman", "cattle".
the student surpasses the master. As a new generation of Xunda leader, Wu Yi is in the new technology research and development of new products at all costs at all costs, and even make you surprised, but you have to admire the growth of science and technology in the rapid development of the two generations of common Efforts, is so fast, insist.
In 2006, under the auspices of Mr. Wu Yi, the world's first microcomputer intelligent gas stove was born in Xiangtan, Hunan, China. XunDa once again carried out an epoch-making innovation revolution on the traditional gas stove. The traditional kitchen cooking concept was fundamentally Was subversive.
From Mr. Wu Shangkui started by patent, hard start, to Mr. Wu Yi to subvert the industry bad habits, the introduction of modern management model, the implementation of fine, information management, 31 years to become the past, in the Xunda innovation is unlimited reproduction, as of now So far, XunDa has to the country to declare 260 patents, approved 163, the number of patent applications in the national industry first.
And each generation of changes in the stove almost by XunDa initiated, the user in the pleasant, pleasantly surprised, moved with loyalty and word of mouth will be expressed. This is in the "Made in China" generally considered poor quality, low technical content of the "bargain" era, XunDa's quality beliefs, artisans vividly out of the image. This kind of strive to improve the quality of each product from 99% to 99.99% of the courage is not every entrepreneur can do it.
However, many people think that craftsmen just do the same thing day after day, boring, do not know the change. In fact, craftsmen have a more far-reaching significance, he represents a temperament of the times, is the love of their career, uncompromising attention to the product, the perfect pursuit of excellence. Although artisans are not necessarily entrepreneurs, but most successful entrepreneurs have this spirit of artisans. Wu Yi is the most pious spirit of the artisan advocates.
XunDa gas stove why the industry can come out on top? The philosopher Russell said, "No matter what you do, you have to go all out, there is no secret to success, as long as you should do what you can do." Wu Yi is the case. From the beginning he took the XunDa, always for one thing and effort, no best, only to go all out.
Over the past decade, Wu Yi has not been keen to stand under the spotlight to promote their own story. He always indifferent and orderly management, and concentrate on the development of XunDa, with their own unique low-key, in a strong enemy of the competitive pattern, a step by step achievements of XunDa's brilliant.